This cord is made very well. The outer insulation is soft and supple. Think that of a silicone watch band. This makes it easy to mange which is nice. I’m old school and have always favoured the thick braided cables as I’ve appreciated their ruggedness. So have to wait and see how this hold up.Anyways, the thing moves power very well, as good as my other high powered 100 watt cables. The ends appear to be premium, regardless of the million bends nonsense they claim. I like it so far and as it’s not as thick as most other cables (a tiny bit thinner gauge) and due to its silicone outer, it’s faster and easier to roll up and put in a bag.I’m a photography hobbyist and like nice stuff. All my cables are the 100 or 240 watt charging variety and use premium ones for media transfer as well. I could see me definitely using this above all others to charge my iPhone 15 Pro Max and IPad Pro 11 inch as the higher convenience of keeping this in my EDC bag over the typical nylon braided ones is worth it alone. It also doesn’t tangle up like the braided cables. So ya, it does what it says it will do. The small brass or gold coloured trim fittings at each end gives it an added distinguishable look amongst your other cables.Recommended as your daily charge cord. Can’t do better right now.Edit: Feb 12, 2025I’ve continued to use these cords for my usb charging needs. As stated in my original review, the softness of these cables is really amazing. They are so many times better than the typical stiff nylon jacket cables, that although built tough, are difficult to maneuver and manage when charging something as simple as your phone or tablet. These Anker cords sit nicely having more the properties of a soft piece of rope vs the cables that are so stiff they stand out in a straight line in mid air. I can’t see anyone not liking these allot.